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Toto Wolff Preparing to Sell Stake Valuing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6bn – a record for an F1 team – following McLaren were valued at £3.5bn in an adjustment to corporate structure last September.

Wolff, who owns a 33% stake of Mercedes F1, plans to divest a stake approximately 5%.

The 53-year-old would stay on as team principal and chief executive officer should the deal proceed.

Shareholder Breakdown

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos, who both hold a third of the enterprise.

A Mercedes spokesperson said: "We are providing no official statement on the matter. The management structure of the team will remain unchanged, and all three partners are fully committed to the ongoing success of Mercedes-Benz in F1."

Financial Growth

The deal would represent a significant increase in value of the Mercedes team since Ineos acquired its share for £208m in 2022.

The rise demonstrates the growth in valuations of Formula 1 outfits in the past few years as a consequence of the growing popularity of the sport globally.

This trend was evident with the box-office performance of the F1 movie featuring Brad Pitt, which debuted last summer and earned over $630m (£458 million) at cinemas worldwide.

It is the actor's top-grossing film and the highest-earning sports movie to date.

Current Performance

The Mercedes team are runner-up in the constructors' championship, behind McLaren Racing, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix so far and is fourth in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

EF
Written by

Eduardo Fernandez

James Whitfield is a seasoned media analyst and tech journalist covering industry trends.

MediaSource UK

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