TikTok is introducing a updated setting that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the company announced that it currently hosts more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a widespread release. This shift coincides with a surge in content created by AI, fueled by new content generation software.
AI Proliferation Online
Studies have shown that nearly a tenth of the quickest rising video streams on another major platform exclusively feature clips produced artificially. A considerable share of this material is classified as mass-produced AI material, a phrase for substandard, mass-produced content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers like content created using AI tools, from AI artwork to educational videos, and we want to provide users the option to adjust the amount of that, depending on their own preferences,” commented a platform representative.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its app tagged as AI-generated. Overall, over 100 mn videos are uploaded to the app every day, making clips made by AI a limited part of its total content library.
Customizing Your Feed
Users will be able to limit or boost the level of AI content they watch by accessing the content preference feature in the app and selecting the AI content topic. Further subjects that are already be adjusted under the filter include news, fashion, cosmetics, and choreography.
Content Labeling and Policies
Its rules oblige content makers to identify lifelike AI-generated content, and it prohibits harmful AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the service will from now on apply an “AI-made” watermark to content made using its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This measure is intended to deter users from trying to evade the labeling process.
Responsible AI Funding
The company is additionally introducing a $2m AI literacy fund for specialists and institutions to produce educational content about responsible artificial intelligence. This program will support non-profit groups focused on teaching coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, amid controversy over intentions to cut jobs for hundreds of content moderators in the UK. The company is set to eliminate hundreds of positions in its user protection department in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive stated that human moderation would continue to be important, but AI can shield workers by eliminating the most distressing content prior to it gets reviewed by staff. TikTok reported a 76% decrease in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its automated systems.
We believe it is crucial to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference work at speed.”
